In our origin, our principles
In our origin, our principles

Numbers, precision, ethics, harmony, balance.

These are the constants of our work.

Our accounting firm was founded in 1988, in Guadalajara, Jalisco, México, by Juan Antonio Del Río Troncoso, who, in addition to his name, inherited us the compass that guides us to this day: honor...

About us

 

About us

We are a diverse, multilingual team, expert in auditing, advisory, accounting, finance, tax, labor services, transfer pricing, foreign trade and financial advisory services.

To offer comprehensive services, we work in collaboration with legal firms.

We have offices in Mexico, Colombia and Costa Rica, and clients on five continents. We perform a custom-made accompaniment with a close and personal approach.

We have the professional training, a love for numbers, vocation of service, and a moral code endorsed both by international certifications, and the loyalty of our clients.

 

The essence of what we do
The essence of what we do

We provide legality, tranquility, and certainty.

We help our clients have balanced finances and with each balance we make, we give them clarity on their situation to make accurate decisions with a focus on their growth and strengthening.

We contribute to maintaining healthy businesses and transparent accounts and, with this, we give order and peace of mind:
perfect balance, to extend the life of your company.

Why work with us
Why work with us

Because we will give you the equilibrium you need for your company.

Because you can have total certainty that we will perform a professional, independent, ethical job, tailored to your needs.

Because we will always be close, attentive and ready to provide innovative solutions.

Because we will contribute our code of honor and ethics, backed by international certifications.

Because you will have our loyalty, confidentiality, and technology; our multicultural and multilingual team and our complete focus on extending the life of your company.

Partners and Directors
Partners
Juan Antonio Del Río
Founding Partner
Learn more
Bernardo Del Río
Managing Partner, LATAM
Learn more
Alfredo Palacios
Regional Managing Partner Guadalajara Office
Learn more
Luis Miguel Peñaloza
Office Managing Partner, Mexico City & Bajío
Learn more
Leonardo Gámez
Office Managing Partner, Monterrey & Tijuana
Learn more
Cynthia Yáñez
Tax Partner, Monterrey
Learn more
Fabio Osorio
Office Managing Partner Colombia & Costa Rica
Learn more
Alhelí Rodríguez
Finance & Accounting Outsourcing Lead Partner, LATAM
Learn more
Erik Estrada
Regional Tax Services Lead Partner, Western, Mexico
Learn more
Rodrigo Miranda
Labor Lead Partner, LATAM
Learn more
Montserrat Colín
International Tax Lead Partner, Mexico
Learn more
Cinthya Murillo
Salary & Benefits Lead Partner, Mexico
Learn more
Antonio Ávila
Foreign Trade Services Lead Partner, LATAM
Learn more
Renata Aguilar
Regional Tax Services Lead Partner, Central, Mexico
Learn more
María José González
Transfer Pricing Lead Partner, LATAM
Learn more
Eduardo Patraca
Lead Audit Partner, LATAM
Learn more
Marco Alfonso González
Tax Partner, Guadalajara
Learn more
Johanna Almonacid
Labor Partner, Colombia
Learn more
Luis Bonilla
Labor Partner, Mexico City
Learn more
César Alatorre
Tax Partner, Guadalajara
Learn more
Francisco Martínez
Tax Partner, Bajío
Learn more
Jairo Rodríguez
Audit Partner, Mexico City
Learn more
Israel Lugo
Salary & Benefits Partner, Mexico City
Learn more
Blanca Montaño Riqué
Tax Partner, Tijuana
Learn more
Jorge Sada
Corporate Tax Services Lead Partner, Mexico
Learn more
Lucía Vargas
Tax Partner, Costa Rica
Learn more
Mauricio Socha
Audit Partner, Bogotá
Learn more
Juan Pedro Font
Transfer Pricing Partner, Guadalajara
Learn more
Eduardo Pérez
Audit Partner, Bajío
Learn more
Guillermo Escalona
IT Consulting & Advisory Partner
Learn more
Víctor Castresana
Finance & Accounting Outsourcing Partner, Mexico City
Learn more
Karla Villegas
Transaction Services Partner
Learn more
Directors
Rolando Díaz
Labor Senior Director, Guadalajara
Learn more
Ariana Flores
Labor Director, Tijuana
Learn more
Gabriela Gaytán
Tax Director, Monterrey
Learn more
Karla Rojas
Valuation Services Director
Learn more
Ana Macías
Audit Director, Monterrey
Learn more
Rafael Moriyama
International Tax Director, Mexico City
Learn more
Francisco Pérez
Finance & Accounting Outsourcing Senior Director, Guadalajara
Learn more
Rubén Amado
Tax Director, Guadalajara
Learn more
Oscar Torres
Finance & Accounting Advisory Director
Learn more
José Luis Cruz
Labor Director, Mexico City
Learn more
David Reyes
Finance & Accounting Outsourcing Director, Monterrey
Learn more
Lidia Luévano
Foreign Trade Services Director, Monterrey
Learn more
Saulo Moya
Finance & Accounting Outsourcing Director, Mexico City
Learn more
Luis Guzmán
Tax Director, Mexico City
Learn more
Jorge Rodríguez
Foreign Trade Services Director, Mexico City
Learn more
Andrea Briones
Tax Director, Monterrey
Learn more
Daniel Williams
Transfer Pricing Director, Monterrey
Learn more
Eduardo Torres
Audit Director, Guadalajara
Learn more
Rubén Morales
Tax Director, Monterrey
Learn more
Salvador Pérez
Tax Director, Guadalajara
Learn more
Wilmer Calderón
Audit Director, Guadalajara
Learn more
León Salinas
International Tax Director, Monterrey
Learn more
Florencia López
IT Consulting & Advisory Director, Mexico City
Learn more
Social Responsibility
Social Responsibility

For more than 35 years, our firm has strived to create a balance in all possible areas: within the company, in the finances of our clients, and with society as a whole to which we belong.

We know that in order to have balance, it is essential to look after those who are most in need, to extend a hand and support them to the best of our abilities. That’s why, among other causes, we support:

  • El Hospital Civil de Guadalajara [the Civil Hospital of Guadalajara]
  • Hospicio Cabañas 
  • Asociación ProCultura [Pro Culture Association]
  • Capacitación de la Mujer Mexicana, A.C., [Training for Mexican Women] for children who are victims of abuse
  • Escuela para Niñas y Niños Ciegos de Guadalajara [School for Blind Children in Guadalajara]

We have an internal project, “The Engagement Project” [in Spanish: Proyecto de Enganche], that involves our associates. New initiatives have been introduced that strengthen our company values so that it may become an even better place to work that can offer a balance between the workplace and the personnel who form part of it.

We constantly participate in social welfare projects because we know that every effort we make contributes to improving our society.

Alliances
Alliances
Throughout our history, we have developed important links with institutions of great value at the national and international levels, to strengthen our service capacity and have the professional and moral support to give our clients peace of mind.

We are members of Praxity, Global Alliance, the world's largest alliance of independent accountants and consulting firms.

The members of this alliance are meticulously selected based on their reputation, strength, size, financial status, leadership, and geographic relevance standards.

Praxity is conformed of more than 65 companies and around 50,000 experts in over 110 countries.

This alliance empowers us as global business players, allows us to choose expert advisors from this elite network to offer a wide range of business solutions to our clients, anywhere on the planet.

Being a Praxity member means being an independent, highly qualified firm, with the possibility of collaborating with partners from all over the world, who share their knowledge and experience on the local regulations of their countries; allowing us to offer accurate and highly reliable tax and consulting services worldwide.

Global alliance, to give global coverage
2024 Income from alliances and associations
IAB World ranking results
Praxity has obtained in the last seventeen years, a constant growth as shown by this ranking by income, prepared by IAB, thanks to the combined efforts of its associates.
Position Company Income
1 Deloitte 67,200.0
2 PwC 55,381.0
3 EY 51,200.0
4 KPMG 38,400.0
5 Praxity Global Alliance 10,926.0
6 BDO* 10,338.0
7 Grant Thornton   7,997.0
8 RSM*   7,334.0
9 Allinial Global   6,761.0
10 Baker Tilly International   5,579.0
*Data relating to correspondent and equivalent member firms is not included.
Source: International Accounting Bulletin
We are active members of:

LATAM Locations
LATAM Locations
Acknowledgments and certifications
We feel honored that our clients rated us as Best of Accounting Client Satisfaction 2025 via a @ClearlyRated survey and that our business partners and collaborators recognized us a Great Place to Work 2024-2025. Surely we are on the right path. CLEARLYRATED GREATPLACETOWORK
We feel honored for our clients consider us as Best of Accounting Client Satisfaction 2025 via a @ClearlyRated survey and that our business partners and collaborators recognized us a Great Place to Work 2024-2025. Surely we are on the right path. CLEARLYRATED
logo México
Instagram Facebook Youtube Linkedin RSS

Let’s talk!


bandera México

Mexico City +52 55 5531 1449

Guadalajara, Corporate HQ +52 33 3669 5300

León +52 47 7152 1730

Monterrey +52 81 8100 5310 / +52 81 4624 0145

Tijuana +52 66 4873 5609

bandera Colombia

Bogotá +57 (601) 770 2999

bandera Costa Rica

San José +506 4070 0742

bandera México

Mexico City +52 55 5531 1449

Corporate HQ +52 33 3669 5300

León +52 47 7152 1730

Monterrey +52 81 8100 5310 / +52 81 4624 0145

Tijuana +52 66 4873 5609

bandera Colombia

Bogotá +57 (601) 770 2999

bandera Costa Rica

San José +506 4070 0742

Anonymous complaint


GREATPLACETOWORK

CLEARLYRATED
Subscribe to our newsletter
The email address entered is invalid. Please try again.
This email account is already registered.
Es necesario aceptar los avisos de privacidad.
Thanks for subscribing. We will be in contact with you soon.
I accept privacy notices.


Praxity

Notice of Privacy